by Wine Dharma
Be a great mixer with the right drinks combinations
When it comes to mixing drinks there are some classic duos which are just meant to go together. Vodka and Martini, gin and tonic and even rum and coke all have their legions of followers, and have created tastes which have stood the test of time.
But while spirit manufacturers set great stall by the authenticity of their original products, they realise that the market for their products is constantly evolving. Commercial realities dictate that they are regularly innovating in their quests to attract new drinkers.
While many of the most popular mixed drinks have gained their popularity over a long period, the drinks manufacturers see it as one of their main tasks to come up with new and exciting combinations.
This is why, in recent years, there has been an explosion in the number of flavoured vodkas on sale. As a clear spirit with a distinctive taste which can vary greatly between brands, vodka has always had a strong following, precisely because it can be blended with spices, fruits and herbs, and mixed with a range of other drinks to create a myriad of different flavours, to create something which suits all tastes.
A wide variety of fruits has been teamed with vodka to tempt drinkers. Lemon and lime were among the first, as it was felt that these fruits’ bitterness complimented the earthiness of the vodka. But subsequently, their success has prompted distillers to expand the range of flavoured vodkas available, with raspberries, blackcurrants, apples and even chocolate all gaining their own followings.
Equally, there are many famous branded spirits which come into their own when added to a particular mixer. Jack Daniels Tennessee whisky is a great drink in its own right, but when it is combined with cola, it gains a whole new appeal. Indeed, there are more drinkers who prefer their Jack Daniels with a splash of cola than would drink it straight.
In a similar vein, one of Jack Daniels’ great and long-standing rivals, Southern Comfort, gets a new lease of life when it is combined with a mixer. A true taste of the deep south of America can be had with a Cape Cod Crush. Pour the liqueur into a tall glass, then add cranberry juice, lots of ice, and whisk in a blender for the perfect finish. There are lots more combinations which work with this highly popular drink, and it’s fun to experiment to find a favourite.
It is now possible to get lots of great drinks brands delivered to the door. Whether planning a party at home or away, it’s easy to buy wine online or Southern Comfort, and have it delivered to any address.