1968 Liquor Ad, Smirnoff Vodka with Sensuous Woman, “Turns on Any Party,” with Smirnoff Mule Cocktail Recipe
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1968 Liquor Ad, Smirnoff Vodka with Sensuous Lady, “Turns on Any Get together,” with Smirnoff Mule Cocktail Recipe
Picture by traditional_film
Opening advert text:
"Smirnoff sets the mood and the speed. This crystal clear liquor dazzles your visitors with gleaming Screwdrivers and Bloody Marys. Merrier Mules. Modder Martinis. Punchier punches. Smoother rocks. For vacation parties no other liquor tends to make so a lot of drinks so properly. And when you happen to be gift hunting, why guess the correct whiskey? You know the correct vodka!"
Published in Ebony, January 1968 – Vol 23, No. three
Fair use/no acknowledged copyright. If you use this photo, please give attribution credit not for industrial use (see Inventive Commons license)
20101003 – Aperitivo – IMG_4076
Image by Nicola considering that 1972
The aperitif was launched in 1846, when a French chemist, Joseph Dubonnet, developed a wine-based drink as a indicates of delivering malaria-fighting quinine. The medication is a bitter brew, so he produced a formula of herbs and spices to mask quinine’s sharp taste, and it worked so properly that the recipe has remained effectively-guarded ever considering that. French Foreign Legion soldiers produced use of it in mosquito-infested Northern Africa. Joseph’s wife was so fond of the things that she had all her pals consider it, and its popularity spread from there.
Some say that the notion of drinking a little volume of alcohol prior to a meal dates back to the ancient Egyptians. Main data, nevertheless, show that the apéritif first appeared in 1786 in Turin, Italy, when Antonio Benedetto Carpano invented vermouth in this city. In later years, vermouth was produced and offered by this kind of well-recognized firms as Martini, Cinzano, and Gancia.
Apéritifs have been presently widespread in the 19th century in Italy, in which they have been becoming served in fashionable cafes in Rome, Venice, Florence, Milan, Turin, and Naples. Apéritifs grew to become very popular in Europe in the late 19th century. By 1900, they were also commonly served in the United States. In Spain and in some countries of Latin America, apéritifs have been a staple of tapas cuisine for centuries.
Con aperitivo si intende l’usanza di ritrovarsi prima della cena per consumare stuzzichini e cocktail solitamente analcolici o a contenuto alcolico non troppo elevato.
La moda dell’aperitivo è ormai ben radicata in tutta Italia già da diversi anni, e si sta diffondendo anche in altri paesi, quali la Svizzera, Francia, Austria, Slovenia, Serbia e Germania.